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For Immediate Release - January 12, 2006

eSellerate Announces Innovative Sales Solution for Macintosh Software Developers

(LINCOLN, NE - USA) – In support of Macintosh software developers, eSellerate today announced the public beta release of their next-generation in-application sales solution, the Embedded Web Store for Macintosh. This release is designed specifically as a Universal (universal binary) sales solution for Macintosh software and will run on both Intel- and PowerPC-based Mac computers.

The Embedded Web Store empowers the developer to add all of the features of eSellerate’s Custom Web Store right into their applications. A simple call from within the software launches a familiar web-based interface taking customers through an online sales process that is more recognizable to them. Upon completion of the purchase, serial number information can then be passed directly back into the application, automatically making it a fully registered product.

“Apple’s announcement of the new Intel-based computers is an exciting challenge for the Macintosh community,” stated eSellerate Marketing Director, Patrick Lambrecht. “In response, we have released our newest Embedded Web Store solution that will aid Macintosh developers by helping to establish a comprehensive branded sales experience.”

To learn more about eSellerate visit www.esellerate.net. To download the public beta version of the Embedded Web Store for Macintosh, visit the download section available from the home page.

NOTE: EWS for Mac has been extensively tested on both PowerPC-based Macs and Intel-based DTS development systems made available by Apple prior to the release of the Intel-based iMac and MacBook Pro.

About eSellerate
eSellerate is a leading software commerce provider focused on providing the tools and solutions for software publishers and other digital goods providers engaging in digital distribution and sales strategies. The company's comprehensive platforms offer groundbreaking solutions to thousands of software companies throughout the world. For more details about eSellerate, visit the web site at www.esellerate.net.

###

PR Contact:
Patrick Lambrecht
eSellerate
patrick@esellerate.net
www.esellerate.net


eSellerate is a registered trademark of MindVision, Inc. All other company and product names mentioned are trademarks, registrations or copyrights of their respective holders and are hereby acknowledged.
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