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For Immediate Release - October 17, 2003

eSellerate Announces Integration of .NET Technologies

(LINCOLN, NE - USA) eSellerate, a leading software commerce provider, today announced a strategic alliance that will integrate Microsoft® .NET technologies into eSellerate's world-class sales solutions. Targeted for fourth quarter release, eSellerate believes that .NET will be a core piece to their success in the digital commerce industry. eSellerate had already released their affiliate sales solution (http://affiliates.esellerate.net), designed with .NET technology, earlier in 2002.

The benefits of .NET integration include a more stable environment than standard ASP processes with improved performance and reliability, contributing to a smoother sales transaction for their end users, as well as the opportunity to expand their sales channels to other multiple platforms and sales agents, increasing the capabilities of their publishers to gain more sales.

"eSellerate had made a strategic decision to align ourselves with the Microsoft .NET platform and build all future back-end systems with .NET. The results so far have been nothing short of outstanding," cited Steve Kiene, CEO of eSellerate, Inc. "eSellerate is right on schedule and the reliability of the .NET platform has proven to meet our high standards. As eSellerate accelerated our development efforts, our experience with .NET continued to pay greater dividends with vastly reduced development schedules."

About eSellerate
eSellerate is a leading software commerce provider focused on providing the tools and solutions for software publishers and other digital goods providers engaging in digital distribution and sales strategies. Founded from within MindVision Software, the leading provider of installer utilities like Installer VISE since 1987, they offer groundbreaking solutions to some of the largest software companies in the world, such as Microsoft, Apple and Adobe.

Patrick Lambrecht
eSellerate
patrick@esellerate.net
www.esellerate.net


eSellerate is a registered trademark of eSellerate, Inc. All other brand names mentioned are trademarks or registered trademarks of their respective holders and are hereby acknowledged.
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