Software piracy (also known as softlifting, casual copying or casual piracy) is a serious crime that costs billions of dollars in lost revenue every year. Finding an effective solution to stop piracy is a major challenge for companies, and product activation is the answer. Product activation is a software application that scans the computer during installation, identifies a serial number for its hardware and links it to a specific product key to create a unique installation ID. That ID is then sent back to the product activation application to verify authenticity and proper use. Product activation allows you to not only ensure acceptable installation of your product, but also monitor it on an ongoing basis.
Clearly, the greatest benefit of product activation is preventing illegal use of your products. Knowing that more people could be using your product illegally than legally is tremendously frustrating and disheartening. What's even more frustrating is knowing that most of the people unlawfully using your products would have purchased them if they were simply prompted to do so in order to use it. So it's not just about blocking illegal use, it's about converting failed activations by enabling people who want your products to easily (and lawfully) purchase them.
One word: Sophistication. The technology behind eSellerate's product activation solution provides maximum protection against the unlawful activities that constitute piracy. In addition, we give you the power to control how activation works for your products.
With eSellerate's product activation, you can:
- Dynamically determine entitlement rules
- Allow flexible duration-based reclaiming of serial numbers
- Allow the ability to individually override activations
- Automatically deactivate returned copies of your software
- Define licensing by IP address, regions or countries
- Enable customer deactivation of your software titles
- Allow manual activations for non-internet enabled machines
- Import non-eSellerate serial numbers
- Monitor and validate activations
- Determine how many times and on how many machines a product can be activated
- Control when activation takes place, and whether an Internet connection is required
And while eSellerate's product activation has all the features and sophisticated elements to protect your product, the end user experience is extremely simple. In fact, it is so unobtrusive that your customers may not even realize their product has been activated. Simply put, our product activation is the perfect combination of sophistication and simplicity.
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